iGaming by Numbers: 5 Stats You Need to Know for this Summer

Summer isn’t just about warmer weather — it’s a season that reshapes how players interact with iGaming platforms. Vacation habits, travel routines, and mobile accessibility all impact performance metrics across the board. Stars Partners compared summer data with winter and spring behaviors to uncover five key stats every affiliate and operator should watch.

1.  Mobile Usage Spikes by +42% Compared to Winter

While desktop traffic dominates in colder months when users stay home, summer sees a 42% increase in mobile gameplay. Players on vacation tend to opt for quick sessions via smartphones or tablets, often on unreliable connections.

Winter average: 54% mobile
Summer average: 76% mobile

Takeaway: Mobile-first UX and light, fast-loading games are essential for peak summer performance.

2.  Shorter Sessions: -27% Drop in Play Time per Session

In winter and early spring, users log longer, more focused sessions — often exceeding 20 minutes. In summer, average session length drops to 14.6 minutes, a 27% decrease, as players sneak in gameplay between flights, meals, or sightseeing.

Takeaway: Time-sensitive offers, like flash bonuses and mini-tournaments, better match this seasonal rhythm.

3.  Deposit Frequency Drops, but Transaction Volume Holds Steady

Summer players tend to deposit less frequently, with a 19% decline in deposit events per user. However, average deposit size increases by 11%, suggesting players prefer to “top up and play” rather than engage in multiple small deposits like they often do in spring.

Takeaway: Streamlining the deposit journey and offering incentives for single larger deposits can sustain summer revenue levels.

4.  Traffic Shifts Toward Travel-Friendly GEOs

Regions with high outbound tourism — like Germany, the UK, and Canada — see traffic dips from mid-July. In contrast, GEOs like Spain, Turkey, and Brazil experience up to 18% traffic growth in summer, as locals stay home or travel domestically.

Takeaway: Reroute campaigns focus on high-engagement regions during summer months for more stable ROI.

5.  Email Engagement Drops by 32%, But Push & SMS Spike

Email open rates fall sharply in the summer (-32% vs spring), with users less likely to check inboxes during holidays. However, push notification and SMS CTRs rise by 22% and 17% respectively, reflecting on-the-go consumption habits.

Takeaway: Reallocate efforts toward real-time mobile communication for higher engagement rates during summer.

Ready for Summer with Stars Partners

Understanding seasonal player behavior isn’t optional — it’s a competitive edge. Stars Partners help affiliates anticipate these shifts with data-backed strategies and flexible campaign support. Summer is different, but when approached right, it can be just as profitable as peak indoor seasons.