Navigating the iGaming Galaxy: Insights from Halyna Nikitina, Affiliate Manager at 7StarsPartners

Halyna Nikitina, the Affiliate Manager of the 7StarsPartners team, recently shared insights into her role with the CasinoRIX team. In this interview, we discussed Halyna’s professional journey in the iGaming industry, her experience working at 7StarsPartners, and how she manages the active pace of attending conferences and handling communication in a leading company. We also explored the recent partnership with Mike Tyson for Rabona, her multilingual skills, criteria for effective partnerships, the impact of AI on the iGaming industry, and personal aspects such as favorite countries and leisure activities. So let’s dive in!

Q: Hello Halyna, and thank you for finding time between flights for this interview 🙂 The beginning of this year has been full of conferences; recently, there was ICE London and immediately after, Sigma Eurasia. Please, share some insights from these events.

A: I’m thrilled to have attended major industry exhibitions like ICE London, Sigma Eurasia, and AW Dubai. It’s exciting to see how the industry is expanding each year, with exhibitions getting better organized and more welcoming. I received great satisfaction from communicating with my regular partners and establishing connections with new ones. In addition, many additional events provided ample opportunities to enrich the experience.

Q: Tell us more about your professional journey and how you entered the iGaming industry.

A: My professional journey in the iGaming industry began more than five years ago. Seeking a position compatible with my university studies, I found a fitting role as a customer support agent for late shifts. Combining study with work, I began to delve into the intricacies of the gambling industry. During my time working in customer support, I received invaluable information about the dynamics of a casino. I subsequently took the opportunity to move into marketing a few years later, taking on the role of Affiliate Manager.

Q: Living at such an active pace must be exciting. In a year, you attend numerous conferences, visit different countries, and engage in extensive communication, especially considering your role at 7StarsPartners. How do you manage, and do you ever miss having free time?

A: Living at such an active pace is indeed exhilarating, as it allows me to immerse myself in diverse experiences and cultivate valuable connections, which are essential aspects of my role. Although managing such a busy schedule can be challenging, I find satisfaction in the fast-paced nature of my job, even though it leaves little room for free time. In general, I like it when my schedule is filled with a lot of events.

Q: I know you are proficient in English and German. I assume it greatly aids in your work. Do you plan on learning any other languages? 

A: Of course, knowing several languages is always a big advantage, especially in an international context. While I currently prioritize mastering these languages further, I remain open to exploring additional languages in the future to broaden my communication abilities. Probably it will be Greek, as currently, I live in Cyprus

Q: Communicating with hundreds of partners, can you share some key criteria that are important to you for establishing long-term and effective partnerships?

A: Of course, establishing long-term and effective partnerships depends on several key criteria. First, clear communication and mutual understanding of goals ensure alignment and facilitate collaboration. Secondly, reliability, transparency, and honesty in relationships promote trust and strengthen the foundation of the partnership. Finally, a commitment to mutual growth and success, coupled with proactive problem-solving and adaptability, is vital to maintaining and developing partnerships over time.

Q: In your opinion, how can AI influence the iGaming industry, and do you incorporate it into your work? 

A: AI has the potential to significantly influence the iGaming industry by revolutionizing areas such as customer service, fraud detection, and personalized gaming experiences. Leveraging AI algorithms enables companies to implement targeted marketing campaigns, customer segmentation, and predictive analytics, optimizing player acquisition and retention strategies effectively. By embracing AI technologies, the industry can stay at the forefront of innovation and deliver enhanced value to both partners and players.

Q: A bit of a personal touch: What are your favorite countries and why?

A: My favourite and number 1 country will always be my native one – Ukraine. I envision myself and my family residing there in the coming years. Cyprus holds a special place for me as I have been enjoying its climate and tranquility for over three years now, providing a serene break from the hustle and bustle of city life. Additionally, Germany holds fond memories for me, characterized by its friendly and modern atmosphere. Generally, I am drawn to places that are rich in culture, where you can immerse yourself in tradition and heritage.

Q: How do you spend your leisure time and weekends? Do you have any hobbies? 

A: As someone who values an active lifestyle, I eschew spending entire weekends confined to bed. Instead, I engage in a diverse range of activities, such as playing tennis, embarking on invigorating hikes, attending pilates sessions, hosting barbecues with friends and family, or enjoying leisurely outings at the beach.

Q: One of our main questions for everyone is whether you play at casinos. If yes, which games do you enjoy the most, and what has been your biggest win?

A: To be frank, I never play in online casinos, I just simply don’t have time for this 🙂

However, during vacations, I may occasionally visit a casino abroad and partake in classic games like roulette, where I enjoy the thrill of betting on black or red.