What Operators Really Need in 2025: Slotegrator’s View From the Backend

What do operators need to succeed in 2025? To answer this question CasinoRIX spoke with Ataur Rosul Abeer, Sales Supervisor at Slotegrator. With hands-on experience across global markets, Abeer explains what operators are asking for today, what technical gaps still exist, and how Slotegrator helps solve real backend challenges. From integration pain points to trends in automation and analytics, this conversation offers a clear view of what’s shaping the iGaming business in the current year ahead.

Q: How long have you been part of the Slotegrator team, and how has your role in sales changed since you joined?

A: I have been on the Slotegrator team for a few years now, and it has been great. I started out by acquiring clients and developing partnerships, which gave me a good understanding of the needs of operators in different markets. Now that I’m a Sales Supervisor, my job has gotten more complicated.

On top of handling key accounts and closing big deals, I’m also in charge of coordinating some of the sales team’s efforts. This includes setting tasks, keeping track of their completion, helping out in tough negotiations, and mentoring and helping new colleagues adjust. I try to share my experience and knowledge so that the whole team can work as efficiently as possible. Another key part of my job is checking out market trends and customer feedback. This helps us at Slotegrator improve our products and sales approaches.

Q: Your background includes restaurant management. How did the transition to iGaming happen, and what made it feel like the right step?

A: Absolutely, I had experience managing a restaurant before iGaming, and it turned out to be surprisingly valuable. The skills of customer service management, operational efficiency, multitasking, and working under pressure have all been directly applied in the ever-changing world of B2B sales at iGaming.

I decided to make a change because I wanted to work in an industry with a lot of potential for growth, where technology and innovation are really important. I decided to go with iGaming because it’s global and complex. I saw an opportunity to do more than just sell — I wanted to help entrepreneurs build successful, tech-based businesses. I knew this was the right step for me when I saw that I could really help my clients succeed by offering them advanced solutions and building long-term partnerships in one of the most exciting industries around.

Q: You’ve been working closely with operators for years. What’s one thing that hasn’t changed about what they need?

A: It seems that there is a constant need among operators for fundamental reliability. They need a stable platform, uninterrupted access to a wide portfolio of games, and flawless payment systems. Regardless of the new trends that may emerge, it is essential for operators to maintain a foundation of trust and confidence in technical solutions.

Q: What do operators say is their #1 pain point and how do you usually solve it?

A: The most common and significant challenge that operators face is the complexity, duration, and cost of integrating game content from multiple providers. Each new provider is a separate contract, with its own technical integration, and requires a dedicated allocation of developer and managerial hours. This diverts resources that could otherwise be allocated to marketing initiatives or enhancing service quality.

At Slotegrator, we have developed a comprehensive solution to this challenge with our flagship product, APIgrator. This solution enables operators to access a vast library of games from numerous licensed providers, streamlining the integration process into a single session. We handle all the technical and legal aspects of dealing with game providers. As a result, operators save months of work and significant costs, while gaining the flexibility to manage their game offering and the ability to respond quickly to market demands.

Q: What are the biggest challenges operators face with backend systems?

A: Operators frequently encounter several significant challenges with back-end systems.

First, it is essential to consider scalability. A system that is suitable at the outset may not be able to accommodate growth in traffic and the number of players.

Second, the integration of third-party services, such as specific payment gateways or advanced CRMs, poses significant challenges.

Finally, the limited analytics capabilities of many backends often prevent informed decision-making due to a lack of comprehensive data. Finally, ensuring security and compliance with constantly changing regulatory requirements necessitates a flexible and reliable backend.

Q: Slotegrator offers a lot of integrations. What makes the process easy for your clients?

A: The integration process with our company is streamlined thanks to the single API of our APIgrator product. This approach eliminates the need for numerous separate integrations, streamlining the process and enhancing efficiency. In addition, we provide comprehensive technical documentation and expert support at all stages, ensuring a seamless experience for our customers.

Q: How do you help new operators get started quickly? 

A: We are dedicated to assisting new operators in getting started quickly, and our Turnkey Casino solution is designed to help them achieve that goal. This platform is designed to offer a comprehensive solution, including a technical base, a selection of games via APIgrator, integrated payment systems adapted to different markets, and a back office.

We also offer consulting services for licensing, which can be a challenging step for newcomers. Our team is here to assist you in selecting a jurisdiction and preparing documents. It is my understanding that prompt technical support and a personal manager accompanying the project at all stages of launch also contribute to the fastest possible market entry. We are committed to doing our best to minimize technical and bureaucratic barriers for our clients.

Q: What do operators expect when it comes to tracking, analytics, or working with partners?

A: Operators have expressed an interest in having access to granular data and flexible, real-time analytics tools to better understand player behavior and the effectiveness of marketing campaigns. When working with affiliates, it would be advisable to have a robust affiliate platform with transparent tracking, flexible reward models, and user-friendly management tools.

Q: Personalization is trending. How does your backend help operators offer a more custom player experience?

A: Our backend is designed to offer operators a variety of tools to segment players based on a range of parameters, including demographics, game history, preferred bonus types, and activity. Once this data is collected, it is possible for an operator to use our functionality to create targeted offers.

For instance, for a segment of players who frequently play slots from a certain provider and make large bets, we can automatically offer an exclusive cashback bonus for those games. Newcomers coming from a particular advertising channel may be shown a personalized welcome message and a special bonus package. It has been observed that such targeted offers can potentially lead to a notable enhancement in player conversion, loyalty, and LTV when compared to more general, untargeted promotions.

Q: What are some backend trends you think will matter even more in the future?

A: I would like to focus on two key trends. The first is the increasing penetration of artificial intelligence (AI) and machine learning (ML). These technologies will be used not only for advanced analytics and personalization, but also for predictive analysis of player behavior, early fraud detection, and optimization of responsible gaming tools. Backend systems will need to offer increasingly sophisticated out-of-the-box solutions.

The second is the hyper-automatization of operational processes. Operators are seeking to reduce manual workload and enhance efficiency. This applies to bonus management, compliance procedures, reporting, and even some aspects of support. In the business world, backends that provide adaptable tools for customizing complex automated scenarios will have a significant competitive advantage.

Q: Is there anything operators often overlook when choosing a platform?

A: Operators frequently neglect to consider the long-term scalability of the platform and the quality of technical support. They may prioritize addressing current needs without considering the system’s capacity to accommodate growth or the speed of technical issue resolution, both of which are crucial for business stability.

Q: If you had to give one piece of advice to a new operator — what would it be?

A: My recommendation for newly licensed operators: It is essential to clearly define your niche and target audience. It is important to avoid attempting to communicate with everyone simultaneously. Instead, it is advisable to conduct thorough research on the needs of a particular market segment and develop a product that is optimally suited to their requirements. This could entail a focus on a specific region, a particular type of game, a distinctive loyalty program, or exceptional service. This strategy will enable you to allocate resources more efficiently and foster player loyalty more quickly in a highly competitive market.

Q: Do you play casino games — and if yes, what’s been your biggest win?

A: Yes, I sometimes play different casino games. For me, as someone who works in this industry and is directly involved in selling solutions for operators, it’s not so much a gambling hobby as an important part of my professional activity. To advise our clients well and know what products and features will be in demand, we need to be on top of the latest trends, understand how the game process works “from the inside,” see how certain mechanics are implemented, check out how the user interface works on different devices, and understand the experience the end user.

As for the biggest win, I would probably answer this question a bit metaphorically. Like any player, I had my fair share of lucky wins that added some excitement and good vibes. But if we’re talking about the “biggest win” in a broader sense, for me it is definitely the success of our customer-operators. When I see a company that we’ve helped launch or grow with Slotegrator’s solutions doing well, breaking into new markets, getting good reviews from players, and having steady growth — that’s what I would call a huge success. When a project goes well, it’s a sign that we’re doing our job right and that our products and services actually help businesses grow.

Afterword

The industry is changing fast, but some priorities stay the same — stable platforms, fast integration, and strong technical support. Ataur Rosul Abeer’s insights show that operators face real pressure to scale, automate, and meet growing expectations around personalization and analytics. The right backend tools can reduce workload, improve flexibility, and help operators respond faster to market shifts. For anyone serious about building a competitive operation in 2025, these factors are now essential.