Do you really know what your players want? Betbazar’s insights say – maybe not

BDM Vanna Kraljevic from Betbazar shares actionable insights into the changing dynamics of player behavior, highlighting the growing demand for personalization, instant engagement, and hyper-local content. She also reveals how Betbazar’s adaptable data solutions are enabling operators to meet these needs in real time

Q: From your perspective and extensive data analysis, what do players value most on sportsbook platforms right now, and how effectively are operators meeting these expectations?

A: Based on the extensive data we work with — it’s clear that personalization has become one of the most critical drivers of player engagement in the sportsbook space today. Players don’t want just more content; they want the right content. Fast-paced action remains essential — formats like quick-settlement events, short-form matches, and AI-driven sports are all highly appealing because they match the modern demand for immediacy and fluid gameplay.

But speed alone isn’t enough anymore. What truly resonates with players is relevance. They’re looking for experiences that feel custom-built to their preferences — whether that’s access to local leagues, their favorite sports, or market selections that align with their iGaming behavior. The closer the content feels to their personal interests, the stronger the engagement.

We’re seeing some operators respond to this exceptionally well. The ones who are agile, data-driven, and committed to refining their offering based on real-time user behavior are reaping the benefits in terms of loyalty and lifetime value. But there’s still a noticeable gap across the industry. Many platforms continue to rely on generic or rigid content structures, missing the opportunity to localize or personalize the player journey in a meaningful way.

In a space as competitive as iGaming, personalization isn’t just a trend — it’s a core expectation. And operators that embrace it with the help of flexible, data-led solutions are the ones truly delivering what players want today.

Q: Based on Betbazar’s insights, are there any areas regarding player preferences or behaviors that operators might overlook or underestimate?

A: One of the areas we see consistently underestimated by operators is the rising importance of off-season and always-on content. Traditional sports calendars no longer define player engagement the way they used to. Today’s audiences — especially younger, mobile-first users, who expect on-demand entertainment that mirrors the way they consume social media: fast, responsive, and constantly available.

That’s where short-form formats are making a big impact. We’re seeing impressive traction with content designed for quick interaction — short matches, streamlined market options, and immediate outcomes. This kind of content caters to a new rhythm of engagement and helps fill the gaps when live events aren’t available, keeping players active year-round.

Another critical, yet often overlooked factor is data quality. It’s surprising how many operators still depend on unofficial or scraped data sources. While that might look cost-effective on the surface, it introduces risks — delays, inaccuracies, and ultimately, player frustration. In a market where trust and speed are so important, even a small delay or mismatch in displayed results can lead to lost engagement or decreased conversions.

Q: How do Betbazar’s products, such as Live Data Feed or AI-driven solutions, help operators better understand and meet the real-time needs and preferences of their players?

A: Live Data Feed and AI-driven solutions on Betbazar marketplace are not just products, but strategic assets that empower operators to stay competitive and meet the real-time needs of today’s players in a fast-moving iGaming landscape.

Our Data Feed is designed with flexibility at its core. It covers over 35 sports and esports disciplines, and its low-latency infrastructure ensures that players receive timely and accurate information — something that’s absolutely critical in maintaining engagement and trust. This product is fully multilingual and easily integrated, which allows operators to adapt their offerings to local markets with precision. Whether it’s regional leagues, specific language preferences or tailored market options, this Data Feed supports true localization at scale.

Ultimately, our goal is to provide tools that not only deliver content, but also help operators deeply understand what drives their audience and respond to those needs instantly and effectively.

Q: In markets where regional sports dominate, like cricket in India, how do you tailor Live Data Feed to meet the expectations of both operators and players?

A: At Betbazar, we present Live Data Feed with one core principle in mind: regional relevance drives real engagement. In today’s iGaming landscape, local adaptation is an absolute necessity. Players respond best when the content they see reflects their passions, and operators quickly see the difference when offerings are tailored to specific markets.

India is a great example of this in action. Cricket isn’t just a popular sport here — it’s a cultural cornerstone. That’s why we also offer India-specific cricket package within Live Data Feed. It has deep market coverage and is supported by in-house cricket trading team that understands the nuances and rhythms of the sport from a local perspective. This level of depth allows operators to deliver a product that feels both authentic and competitive.

But our commitment doesn’t stop with live events. To support consistent engagement year-round, we also offer AI Cricket — an always-available solution that ensures platforms remain active even during off-seasons. This isn’t just filler content; it’s a smart, data-driven experience that mirrors the excitement of real cricket and keeps players engaged when traditional schedules go quiet.

Q: How do you see player behaviors evolving in the next few years, and how is Betbazar preparing to stay ahead of them?

A: Truly understanding your audience — and continuously fine-tuning your approach based on real, data-driven player insights — is essential for any operator looking to build lasting engagement and stay competitive in today’s dynamic iGaming area.

For operators, this evolution in player behavior demands more than incremental change — it calls for a complete rethinking of how platforms adapt, personalize, and respond to real-time audience needs. At Betbazar, we believe that truly understanding your audience and acting on real behavioral insights is the foundation for long-term growth and relevance in a highly competitive market.

That’s why we’re building the infrastructure that enables operators to keep pace with them. As player expectations continue to evolve in the coming years, our focus remains on developing solutions that empower agility: technology that allows operators to react quickly, personalize at scale, and stay ahead of the curve. It’s not just about delivering content — it’s about delivering the right content and at the right time, in a way that feels meaningful and engaging to every player. And that’s exactly where Betbazar will continue to help operators turn insight into action, and adaptability into a competitive edge.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products. 

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar