What iGaming Teams Really Gain from Summits — Betbazar Shares Their View

In an industry increasingly driven by automation and remote solutions, one might wonder — do in-person summits still matter? For Betbazar, the answer is a resounding yes.

CasinoRIX B2B Hub is happy announce a new conversation with Mariia Shevchenko, Head of Marketing at Betbazar. Below we’ll explore how attending global iGaming events has become a core part of Betbazar’s strategic playbook – not just for exposure, but for connection, insight and growth.

Q: What motivates Betbazar to consistently attend global iGaming events?

A: Summits and Conferences are key touchpoints for us. Betbazar — is a connector of technology, content and people. Whether we’re showcasing new AI Cricket innovations, Esports Content, or Sportsbook Data Feed, summits and conferences give us a platform to demonstrate our value face-to-face.

These events let us tune into what the market wants in real time. It’s not about being seen for the sake of it — it’s about being present in the right conversations.

Q: Are these trips driven more by partnerships, visibility, or trendspotting?

A: All three, really. But if I had to pick, trendspotting stands out. Being at these events means we hear early signals about market shifts — what’s gaining traction, what’s no longer resonating. That helps us guide our positioning and tailor what we promote in Betbazar’s portfolio of products. 

And of course, the opportunity to build meaningful partnerships on-site is a major advantage.

Q: How do you decide which summits are worth attending?

A: We evaluate every summit against our strategic goals. Sometimes that means choosing events where we’re launching a new product, other times it’s about exploring opportunities in a new region or simply being there to support our partners on the ground. Track record also plays a big role in our decisions. Some of our most fruitful collaborations — like the Platipus–Agreegain integration — started as casual conversations at summits. When you see that kind of tangible ROI, it reinforces just how valuable the right events can be for Betbazar.

Q: Can you describe a real business relationship that started at a summit?

A: Sure! One of my favorite examples is a partnership that came to life after an introduction we facilitated at a summit. Two companies (NDA) — one a fast-growing content provider, the other a platform expanding into new markets — were exploring opportunities separately. At the event, we brought them together, and the conversation clicked immediately. Because the trust was built face-to-face, the integration moved ahead quickly, and today their collaboration is a real success story. It shows how powerful these summits are when it comes to turning connections into business.

Q: What happens in person that just doesn’t happen on Zoom?

A: What really sets in-person meetings apart is trust and momentum. On Zoom, it’s harder to capture someone’s energy — but face-to-face, you feel their passion, read their reactions, and build genuine rapport. There’s also a spontaneity to summits: a quick chat over coffee can suddenly evolve into a serious deal. That kind of organic interaction is almost impossible to recreate virtually.

Q: How do summits accelerate decision-making with partners or clients?

A: Summits cut out a lot of the early ‘getting to know you’ steps. Once you’ve met face-to-face, the relationship feels established, and conversations get straight to the point. We’ve seen situations where a process that might have taken months of back-and-forth online turned into a signed deal within days after a summit. That speed is a real advantage for both us and our partners.

Q: What kinds of takeaways does your team bring back from events?

A: Our team always comes back with three big things: insights, inspiration, and connections. For example, our marketing team often returns with fresh ideas—new campaign directions, content strategies, even creative ways to engage audiences. Just as valuable is the informal intel we gather on industry sentiment: what’s exciting people, what competitors are pushing, and where demand is shifting. It’s a mix of hard data and softer signals that really helps shape our next moves.

Q: Have these events ever changed your marketing strategy?

A: Yes, absolutely. A clear example was when we saw the buzz around AI Cricket at an event. The live feedback showed us just how strongly Operators connected with the product, and it helped us refine the way we positioned it in our portfolio. We adjusted our messaging to emphasize the features that resonated most in those conversations. That kind of real-time insight is something only summits can deliver.

Q: How do summits recharge your team internally?

A: Summits recharge us by reconnecting the team to the bigger ‘why.’ When we meet partners, clients, and even competitors in real life, it creates a sense of energy you can’t replicate in the office. Hearing directly what excites people, what challenges they face, and how our solutions can help gives us both clarity and motivation. It’s also a powerful way to align our internal goals with what’s happening in the field — so the team comes back not only inspired, but also more united and focused on the direction ahead.

Q: What’s the value of showing up, even in a digital-first industry like iGaming?

A: iGaming may be a digital-first industry, and our platform is designed for efficiency — but at its core, it’s still about people. Showing up in person signals to partners that we’re serious, engaged, and committed to the relationship. It sets us apart from being just another name in their inbox and proves that we’re invested in building something long-term.

Q: What advice would you give to companies considering cutting back on event attendance?

A: My advice is simple: don’t. Cutting back on events might look like a budget win in the short term, but the opportunities you miss are far greater. These summits are where the industry takes shape — where conversations happen, partnerships form, and future trends emerge. If you’re not there, you risk being out of the conversation, and eventually, out of the loop.

Final Word from Mariia

For Betbazar, summits are more than events — they’re a growth engine. By showing up, listening closely, and demonstrating leadership, we continue to build real momentum across the global iGaming space. As I see it, when we show up, we’re not just representing Betbazar — we’re representing what’s possible when people connect with purpose.

About Betbazar

Betbazar is a product-first iGaming technology company that empowers operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Sportsbook Platform and Esports Content, they deliver the performance, reliability and growth operators need to stay ahead. The company is  a long-term technology partner, helping operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar