Alyce Fabel

Head of Content at CasinoRIX 3 years with us

Alyce, a seasoned Head of Content in the online gambling sector, brings to the table over 11 years of rich, diverse experience, steering through its many nuanced facets with aplomb. Originally from the tranquil western France, she embarked on a Canadian adventure that has seen her blossom both academically and professionally. A Journalism major from the University of Toronto, Alyce sharpened her writing and analytical prowess, initially in a local magazine and as a private tutor, before making a strategic career pivot from journalism to specialize in education and writing.

Alyce’s realm extended across various platforms within the gambling sector, encompassing casinos, sports betting, and online gaming platforms. In navigating through the distinct nuances of each platform, she pioneered the development and execution of multifaceted content strategies that effectively tapped into the unique dynamics and customer bases of each vertical. Her strategies invariably balanced promotional content with informative and engaging user-centric material, ensuring not only regulatory adherence but also customer retention and acquisition.

One of the defining facets of Alyce’s journey has been her unwavering commitment to ethical, responsible gambling practices. She has steered content strategies towards promoting safe gambling, ensuring that responsible gambling messages are not only clear and prominent but also embedded seamlessly within all content. Her initiatives in this realm have also encompassed the creation of informative content to educate players about responsible gambling tools and practices, thereby ensuring that the platforms she represents not only comply with regulations but also proactively safeguard their users.

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