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William Sarto

PR/Marketing Manager at CasinoRIX 5 years with us

William Sarto has worked in marketing for 18 years and joined CasinoRIX in 2021 as PR and Marketing Manager. He’s from Trenton originally, studied Marketing at Philadelphia University, and took his first job at a private consulting agency after graduating. Then he moved to Vancouver, where he spent several years building out his agency experience across print, events, and broadcast work.

Around 2010, a client project pushed him into internet marketing — a retailer needed an online campaign, and he took it on. Compared to print and broadcast, digital showed everything: traffic, drop-off points, conversion rates. That pulled him away from traditional work for good. Online gambling came through affiliate marketing shortly after, one of the few verticals where affiliate programmes were already mature, and operators knew what they were doing on the partnership side. He started working with a couple of them on affiliate relationships and partner programmes, and that turned into 12 years in the industry.

At CasinoRIX, he runs the PR and marketing function, setting direction rather than handling everything himself. He’s responsible for how the brand comes across externally, keeping messaging consistent across partner dealings and regional markets as the platform grows. He and Alyce both attend SiGMA each year, which for him is mainly about tracking where affiliate marketing and iGaming regulation are heading next. The compliance side of the industry has shifted a lot since he started; responsible gambling messaging that used to be an afterthought is now built into every campaign decision, and he keeps that front of mind in how CasinoRIX presents itself.

On the technical side, he holds Google Analytics and Google Ads certifications through Google Skillshop, which grounds the data side of campaign planning in something more than instinct – knowing where traffic comes from and what actually converts shapes how he structures and evaluates everything CasinoRIX puts out. He’s also completed GamCare’s operator training and HubSpot Academy’s digital marketing course, both of which feed into how he handles player-facing communications and responsible marketing standards. Regional markets are part of his remit, too, helping keep the brand’s outreach consistent as CasinoRIX expands.

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