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Jessica Millis

CEO at CasinoRIX 2 years with us

Jessica studied Business Administration at James Madison University, graduating with a concentration in Marketing. Her career covers three industries with one thing in common: none of them were settled when she walked into them.

She started in AI early, running performance marketing and growth campaigns for high-tech products when the field was still figuring itself out. The experience built one habit she has kept ever since: understanding what something actually does before deciding how to talk about it.

From there, she moved into crypto, working on promotion for blockchain projects during the ICO boom. The audience came in skeptical and stayed that way. Marketing in that space came down to being specific enough to hold attention and accurate enough not to lose it.

She joined CasinoRIX as CEO in 2024. The platform already had a review methodology, an editorial team, and a testing process covering more than 150 checkpoints. She brought a specific angle to it, shaped by years of working in industries where audiences arrive doubtful, and products have to earn their trust. Under her leadership, CasinoRIX has continued building the tools that take it beyond a casino directory: a comparison function, personal player accounts, and a support channel for anyone who finds a problem with a casino they found through the site.

She holds certifications in Responsible Gambling and regulatory compliance from iGaming Academy and has completed GamCare’s operator training. She attends SiGMA, ICE, and the SBC Summit to keep up with regulatory shifts and player protection developments. Responsible gambling is central to how CasinoRIX evaluates operators, and the partnerships with GambleAware and Gambling Therapy are there to make the content useful to players, not just compliant.

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