Gamzix Helps Operators Succeed by Going Beyond Games. Insights from Sasha Kozymir, Head of Account Management at Gamzix

Games Open the Door, but Tools Keep It Open

In iGaming, games still draw attention – but engagement tools are what keep it. Operators no longer want to simply expand their portfolios; they expect partners who can boost player retention, engagement, and growth.

As Sasha Kozymir, Head of Account Management at Gamzix, explains, “A successful game portfolio is only one part of what operators truly need. Content alone is not enough.”

CasinoRIX sat down with Sasha to discuss what “operator value” really means in 2025 and how promo tools like tournaments and free spins are quietly redefining long-term success.

How Gamzix Approaches Operator Value Today

“At Gamzix, we believe that a successful game portfolio is only one part of what operators truly need. In today’s iGaming landscape, content alone is not enough. Our mission is to support operators in ways that go far beyond delivering games, helping them grow sustainably and differentiate themselves in highly competitive markets.”

This idea sits at the core of Gamzix’s business model. Each integration is treated as the beginning of a partnership, not the end of a transaction.

“We see every integration as the beginning of a journey. From the very first meeting, we provide proactive onboarding, direct communication, and a tailored promotional toolkit. Our team works side by side with operators to adapt assets, resolve technical issues quickly, and ensure every launch is smooth. Beyond that, we remain involved with monthly planning, ongoing performance checks, and constant dialogue. In short, we never disappear after delivery – we stay present as a partner.”

That ongoing communication is where the real value emerges. While most providers step back after deployment, Gamzix stays engaged, helping partners refine performance and adapt strategies in real time.

Engagement Tools That Make a Difference

“Games are only as strong as the ecosystem around them,” Sasha says. “That’s why we design and supply flexible promotional mechanics that boost retention and activity.”

Those mechanics include tournaments, which fuel competition and loyalty while driving traffic across the lobby, and free spins, which operators use to attract, re-engage, or acquire players.

“These tools help operators transform single games into scalable, recurring experiences that attract and retain players.”

The difference lies in flexibility. Operators can use these tools across markets, brands, and campaigns – all without losing creative control.

Helping Operators Expand into New Markets

“Our support doesn’t stop at mechanics. We also provide localized marketing materials, adaptable creatives, and insights into regional preferences,” Sasha notes. “With our Malta Gaming Authority (MGA) license and a growing footprint in regulated markets, we give partners the confidence to expand internationally. Whether it’s tailoring game assets to local requirements or sharing market intelligence, we help operators enter and grow in new jurisdictions with ease.”

It’s an approach that merges technical delivery with strategic foresight – something increasingly rare in a crowded content market.

Positioning as a Long-Term Proactive Partner

“Our core approach is that we don’t treat operators as ‘clients’ who simply receive a product – we treat them as long-term partners,” she explains. “That means transparency in sharing performance data, honest communication, and a personal touch in every interaction. We’re proactive at every stage – from onboarding to monthly planning – staying involved to ensure smooth launches, steady growth, and real connections.”

This mindset has made Gamzix stand out as a relationship-driven studio. As Sasha adds, “Our success is tied to our partners’ success. That’s why we focus on trust, communication, and measurable results – because in a market full of noise, we know the real value comes from clarity, commitment, and true collaboration.”

Case Study from Gamzix

CasinoRIX asked how this philosophy works in practice – and Gamzix shared one example that proves the point.

“One operator implemented Gamzix’s tournament system across a selection of our top titles,” Sasha recalls. “The operator reported:

• From all our game players, 73% were newly attracted to us by tournaments.
• Longer session times, as players remain engaged far beyond their usual play.
• Strong marketing traction, as tournaments were easily promoted via both in-game tools and external channels.”

That case confirmed something Gamzix had long observed: operators see the strongest results when they combine engagement tools instead of using them in isolation.

What the Numbers Say

Gamzix’s internal data backs this up.

“Our internal data and operator feedback highlight the tangible impact of Gamzix engagement tools:

• Tournaments – on average, tournaments increase bet volume by 100% during active campaigns.
• Free Spins – flexible free spin campaigns boost return-to-game rate by up to 100% as players are motivated to revisit games and take advantage of added winning opportunities.”

Sasha explains that the strongest results come from two core qualities operators value most: flexibility – campaigns that can adapt instantly to audience needs, and measurability – tools that clearly improve retention, revenue, and game adoption.

“For Gamzix, the numbers confirm that the future of operator partnerships lies not just in the strength of the games, but in the ecosystem of engagement built around them.”

Operators Want Partners, Not Just Providers

If the past few years have proven anything, it’s that operators want to work with studios that stay involved after the launch. Gamzix’s model demonstrates that growth doesn’t come from releasing more games, but from building systems that sustain player attention and revenue over time.

As Sasha puts it, “At the end of the day, our success is tied to our partners’ success.”

That’s what separates a provider from a partner – and why jackpots, tournaments, and missions aren’t just engagement tools anymore. They’re the foundation of a new kind of collaboration where games open the door, but Gamzix helps keep it open.