Amusnet Influencing the Future of iGaming: Insights from Yordan Georgiev

Amusnet has become a game-changer in the online casino world, not only for its unique slots and innovative features but for its commitment to reshaping the iGaming landscape. Yordan Georgiev, Amusnet’s Head of Casino Division, sat down with CasinoRIX to share the inspiration behind fan-favourite games, upcoming trends, and how Amusnet is pushing boundaries with creative releases like Stoichkov #8, Coin Gobbler, and Drops of Water. With exciting new releases planned for 2024 and beyond, Amusnet continues to lead in game design and market expansion, reflecting both player preferences and evolving industry trends.

Q: Let’s start with this popular title in your portfolio, Stoichkov #8—What inspired you to create a game dedicated to the Bulgarian legend?

A: It was an honor to develop a game featuring a legend like Hristo Stoichkov. He is admired all over the world and recognized as one of the greats of the game. We wanted to recreate his unique personality in the game and bring the emotions he created on the pitch to our players. Furthermore, the release coincided with the start of Euro 2024, and the opportunity to present a game with Stoichkov was a massive boost for the game. Sports games are always popular among customers as they bring a mix of excitement from a traditional slot game along with elements of the most popular sports, adored by millions worldwide.

We look forward to continuing our collaboration with Hristo Stoichkov and creating more games with his legendary persona. This will definitely grab the attention of our players and hopefully bring even more excitement and positive emotions to our audience.

Q: We also want to ask you about Coin Gobbler and 20 Golden Coins – how were these games created and what did you have in mind for the players? Did you make them as a response to what players want from your amazing Amusnet games?

A: 20 Golden Coins was created 2 years ago, and this was our first in-house game. We put a lot of effort into making something good, and it is performing quite well in all the markets where the game is enabled. Based on the interest we have in that game and the feedback from our clients, we decided to make a modern interpretation of the game 20 Golden Coins, where we have the character next to the slot who is collecting coins – Coing Gobbler. 

Q: How are these games performing so far, and what’s the players’ feedback?

A: The games are performing very well. 20 Golden Coins is one of the most popular games in our portfolio, and it is present on more than 800 websites worldwide and in 30+ markets, including Ukraine. Coin Gobbler performs well across all markets and is already featured on over 500 websites. The feedback has been very positive, and players particularly enjoy the progressive bonus game and the option for “bonus buy”.

Q: We also can’t miss asking about Drops of Water – the slot with charity elements! Have you succeeded in the Charity Water project?

A: Since its release in September 2022, the Drops of Water charity slot has been available on 700+ operators’ websites in 30+ markets. For two years, it has contributed to funding projects that include rainwater harvesting systems in India, on-spot springs in Ethiopia, and piped water systems in Malawi. These initiatives highlight Amusnet’s commitment to transforming communities by improving overall well-being and fostering sustainable practices.

Q: Now that we’ve covered some of your popular slots, what do you think the trends of 2024 in online slots are?

A: For me, the game providers are working more and more in the direction of creating skill-based slots. Instead of traditional luck-based spins, players will be able to influence outcomes through mini-games or strategic choices, blending aspects of video games with slots. This attracts players seeking more interactive and rewarding experiences, particularly those from the millennial and Gen Z demographic familiar with video game dynamics.

Social slots, which incorporate multiplayer elements and community-based bonuses, will continue to grow in popularity. Features like shared progressive jackpots, team-based challenges, and social sharing functions will become more prominent. The social element appeals to players who enjoy competing and collaborating, turning slot play into a more communal experience.

Q: Do you think there’s a shift in how online slot games are created in recent years? 

A: Yes, there is definitely a change, mainly because of changes in technology, players’ preferences, and market demands. Game design is becoming more sophisticated, incorporating features like missions, achievements, daily challenges, and progressive systems to keep players engaged over time. These additions make slot games feel more like video games, encouraging repeat play and longer sessions.

Traditional 5-reel slots with fixed paylines are increasingly being replaced by innovative mechanics like Infinity Reels and Cluster Pays. These mechanics offer more dynamic and unpredictable gameplay, with thousands of potential ways to win.

Slot games integrate more complex bonus rounds, free spins, and mini-games that often resemble standalone video games. These features make the gameplay more interactive and rewarding, keeping players engaged for more extended periods.

Q: What is Amusnet’s presence in Ukraine, and which games are your top performers on the market?

A: Amusnet has established a strong presence in Ukraine, collaborating with some of the largest licensed online casinos, including casino.ua, supergra.ua, favbet.ua, first.ua, and slotscity.ua. Our top-performing games in the market are Hot Deco, 27 Eternal Hot, 20 Golden Coins, Candy Palace, 100 Power Hot, and more. 

Q: And last but not least, what can we expect from you now? More game releases by the end of 2024 and maybe more surprises in 2025?

A: By the end of the year, we plan to release several games featuring buy bonuses, stunning artwork, engaging mechanics, and generous payouts. For 2025, our roadmap includes not only new games but also promotional features aimed at increasing player engagement.