Highlights from SiGMA Rome 2025

The CasinoRIX team attended SiGMA Rome 2025, which once again proved its status as a key global iGaming event. According to the organisers, the conference gathered over 30,000 attendees, fully supporting its reputation as “the mother of all conferences.” The scale and organisation were impressive, with spacious halls at Fiera Roma that allowed us to hold productive meetings at individual stands without unnecessary crowding. One practical note for future visitors: accommodation near Fiera Roma is the most efficient choice. Side events across the city are still easy to reach by taxi in the evening, but staying close to the venue saves a lot of time during the main program.

Based on our discussions with partners, operators, and competing teams, several clear industry trends stood out:

Competition Keeps Rising

We continue to see strong growth in competition, both among affiliate teams and between operators.

PPC Traffic Still Under Pressure

The PPC channel faces serious challenges throughout 2025. Many teams continue to test and optimise campaigns, but very few manage to reach stable, scalable volumes. Some market players believe this could be the start of a long-term decline.

SEO Is Shifting

SEO has changed significantly. Classic review-style websites struggle to maintain visibility, and more teams are moving toward cross-brand traffic models. From the operator side, we see increased investment in in-house Brand Protection teams to better control branded search and reduce leakage.

Regulatory Outlook: New Zealand 2026

A common topic at the event was the upcoming regulation in New Zealand expected in 2026. Both affiliates and operators are watching the situation closely.

Final Takeaway

For the CasinoRIX team, SiGMA Rome 2025 reinforced the importance of large offline events. Face-to-face communication remains essential for real insights, transparent discussions, and building long-term partnerships. We look forward to returning next year.