Ines Ledo

Ines, Head of Content at CasinoRIX New Zealand, brings more than a decade of hands-on expertise in digital publishing and iGaming content strategy. At 33, she combines the sharp eye of an editor with the structured mindset of a strategist, steering CasinoRIX’s New Zealand platform toward clarity, credibility, and player trust.

A graduate of the University of Auckland with a background in Media and Communication, Ines built her early career across online media outlets and independent research projects before transitioning into the iGaming sector. This shift allowed her to merge her editorial strengths with her growing interest in digital entertainment and player engagement.

A core pillar of her work is advocating for responsible gambling in New Zealand. From weaving clear RG messaging into site content to coordinating awareness campaigns, Ines has consistently emphasized transparency and player protection. She also champions innovation in format and style, exploring how data-driven analysis and player-focused storytelling can coexist without losing authenticity.